CMS, Packaged Software or Framework?

A development framework, a content management system (CMS) or a packaged solution? They do not meet the same needs or require the same investment and/or expertise so how do you select what is best for you? Packaged software is a good choice if your businesses processes are, or can be aligned to the available features offered by a package. Depending on your situation you may have more or less features than you really need, this can be bad. You may also need to integrate the...

Read More »

Information Architecture Primer

At its simplest Information architecture (IA) is the labelling and categorisation of information. In the context of a website this is manifest through the sites structure, content and behaviour through the: design, organisation and layout of the user interface structure and context of information flows design of navigation, access and search functionality identification and use of language, data and vocabulary schemas. Information architecture must address the needs of both...

Read More »

Quotes for the ages

Innovation / Change “If I’d have asked my customers what they wanted, they would have told me ‘A faster horse'” – Henry Ford “Behold the turtle. He makes progress only when he sticks his neck out.” – James Bryant Conant “The best way to predict the future is to create it.” – Peter Drucker “Don’t be the one who puts the “no” in innovation.” – Unknown “The single biggest...

Read More »

Entrepreneurs Start Here

You’ve got an idea or plan for an on-line or technology driven project but you don’t know what to do next? You need advice from experts with a broad range of technology and business experience, who can clearly communicate and document what you’re trying to build and understands the entrepreneurial process? You need Clarity. Taking an idea from a concept to something a project team can execute isn’t easy, and if you want your project delivered, then you need solid...

Read More »

Clarity Marketing Solutions.

Clarity Marketing Solutions.

Ok you have a web site but what now? You think a bit of SEO and your done well think again. You need to work your site like you work your business and that means not the half baked SEO that’s around. For example if you were a Clarity client we do real marketing and below is just a sample of what we could be doing for you (let’s not talk about business development, customer retention and process management). By the way if you are using traditional SEO like keyword...

Read More »

Local Business Internet Strategy 101

If you already have a web site these are recommendations to get the Internet working for your business. Promote your web address (domain name) everywhere you can – business cards, letterheads, in house, on your van(s), cars, using promotional stickers, posters – in fact in all your advertising. This not only helps existing clients but encourages people looking for your type of business to visit your website. Maximise the efficiency of your advertising cost by...

Read More »