Social Media Case Study

Social Media Case Study

#QantasLuxury: a Qantas social media disaster in pyjamas A fun competition, an angry public – what could possibly go wrong? Qantas via Twitter By now, most people will have heard of the social media disaster which even provided its own hashtag: #QantasLuxury. Ironically, this was everything but a luxury for Qantas. What it did illustrate was a marketing department that was totally out of touch with what the company was doing and what it really needs to do to overcome...

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Organisation Function versus Process?

Organisation Function versus Process?

Thinking of a business in terms of functional areas only can encourage duplication of information systems, create border communication and control problems and set a focus on achieving internal efficiencies in functional areas that may not benefit the enterprise. The traditional organisational chart views the organisation by functional areas such as marketing, accounting, production and so on and makes no reference to customers, products, services or work flows and yet...

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Business Process Management Suites (BPMS).

Business Process Management Suites (BPMS).

Historically the two tiered client server and siloed enterprise architectures spawned an industry based around enterprise application integration (EAI). This was facilitated by middleware enabling integration of disparate systems across the enterprise. The advantage of this approach was that existing applications and data structures could be leveraged to create, extend or automate new business processes without disturbing the existing infrastructure. The problem however is...

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Search Engine Optimisation

Search Engine Optimisation

Not promoting your website it is like creating a commercial without buying any air time to show it to the world! Clarity can discover the keywords your customers are using to find your products and services, targeting your website with the most effective keywords and phrases and achieving a high search engine ranking research for the important keywords and phrases. Don’t pay ridiculous prices for search engine optimisation when it should be part of good web design! For...

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